Chetna Israni
Director & Co-Founder, Morning Star Brandcom
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Chetna Israni, Director & Co-Founder, Morning Star Brandcom
Crafting authenticity in communication: Managing optics with integrity
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience