Every time we take stock of our changing mediascape, there will always be some counter-intuitive trends which we cannot explain easily, states Jasmin Sohrabji, CEO, OMD India, as she gives her reasons to keep the faith in tough times.
Jasmin Sohrabji, CEO, Omnicom Media Group, turns clairvoyant as she takes a look at what the media scene would be like in this new decade, as part of exchange4media’s Rewind 2010 special coverage.