Josy Paul
guestcolumn@exchange4media.com
@Josy Paul
guestcolumn@exchange4media.com
@Josy Paul
BBDO India just won a silver Cannes Lion for the best integrated campaign led by PR. It’s the first PR metal for India at Cannes, and was won against stiff worldwide competition for real transformational work done on a big brand like P&G Gillette. The award belongs to more than just us at BBDO India, writes Josy Paul, Chairman and NCD, BBDO India, exclusively for exchange4media.