Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka
An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India
An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India
Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India
Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India
Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest
Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest
Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL
Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India
You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India
Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky
The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts
Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg
The radio station has partnered with Mumbai Indians, Delhi Daredevils and Royal Challengers Bangalore for Season 6 of the Indian Premier League
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
Prior to this, Mulchandani was CFO, MediaPro. He will be responsible for finance-related strategy and operations at Times Television Network
Deepender Singh Hooda & Vikramjeet Singh will monitor the entire process, while Congress General Secy Digvijay Singh will take the final call
Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each
The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013
Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish
Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific
Brands should experiment with content & work towards integrating media vehicles for maximum reach, says the Director, Warc, Asia-Pacific
The Global Planning Director of Maxus talks about what constitutes creating great work, on the second day of Goafest 2013
Such intersection allows brands to imagine, create and enable customer experiences, says the CTO of Razor Fish
Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013
Here’s what we heard people say at the Advertising Conclave on the first day of Goafest 2013
Participation from Ogilvy & Lowe, offended clients joining in... Prathap Suthan of Bank In The Middle on all things he ‘unexpects’ at Goafest
Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Havas Worldwide India’s Satbir Singh’s free-wheeling unexpectation list for Goafest also includes stale lobsters, Ford Figo campaign and boring speakers
People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013
Raghu Bhat of Scarecrow Communications shares some new motions he ‘expects’ will be adopted, in lieu of recent incidents, at Goafest this year
Participation from Ogilvy & Lowe, offended clients joining in... Prathap Suthan of Bank In The Middle on all things he ‘unexpects’ at Goafest
I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India
Ashish Chakravarty of McCann Worldgroup is unexpecting that agencies will pledge to rid the industry of the alleged pestilence of scam-vertising
Raghu Bhat of Scarecrow Communications shares some new motions he ‘expects’ will be adopted, in lieu of recent incidents, at Goafest this year
People falling off the hot air balloon, disco dandiya, cool climate...few things that Titus Upputuru of Dentsu Marcom does not expect to see @Goafest 2013
Havas Worldwide India’s Satbir Singh’s free-wheeling unexpectation list for Goafest also includes stale lobsters, Ford Figo campaign and boring speakers
I expect the beer to run out. I unexpect that the bitching and gossiping runs out too at Goafest, says Amit Akali of Grey India
Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process
Gautam Kiyawat, CVL Srinivas, Raj Nayak, Rajesh Iyer, KV Sridhar talk about how the Abby Awards will shape up this year, and the robustness of the judging process
The Chairman India & CEO South East Asia, Aegis Media feels creative people can guide their media colleagues on how to be more innovative
The Chairman India & CEO South East Asia, Aegis Media feels creative people can guide their media colleagues on how to be more innovative