Nadeesh Ramachandran
guestcolumn@exchange4media.com
@Nadeesh Ramachandran
Authors
Guest Column: Programmatic - Where you should be right now: Nadeesh Ramachandran, Vserv
Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.