Amar Ujala, the 70 year-old Hindi media brand, widely acknowledged as the cultural icon of the Hindi heartland, recently launched a first-of-its-kind thought leadership conclave - SAMWAD. The event premiered on December 15, 2016 in Taj Vivanta, Lucknow, epicentre of the Hindi speaking world
The recent Delhi High Court order on digitisation has evoked mixed response from Cable Operators, DTH Players and set-top box manufacturers
Why is that the rate of adoption for programmatic in developed markets such as US or UK higher than that in India or for that matter even Southeast Asia? There still remains a lot of cloud around programmatic marketing even though all of us are aware of the benefits (on paper) which include increased transparency, desired & relevant target audience and cost effectiveness, writes Nadeesh Ramachandran, Vserv.
Zenith India, part of Publicis Media wins the media mandate for Parle Products which includes categories across biscuits, snacks, rusk & chocolates.
Government-backed secure peer to peer money transfer tool for smartphones will need aggressive promotion to keep up with digi-wallet start-ups
In the closed bid process, the six franchises for the Pro Wrestling League Season 2, picked their wrestlers to complete their teams for the 2017 competition.
As Facebook announces new steps to combat fake news, is the company is doing enough?
Netflix suddenly became relatively active around the launch of Amazon Prime Video in India with its slew of announcements of its offerings. The rivalry just got more pronounced