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Industry experts believe that news channels are likely to be the first ones to buy RLD even if it comes at a premium cost
Naziya Alvi Rahman & Sonam Saini Aug 24, 2023 8:54 AM
Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
Naziya Alvi Rahman & Sonam Saini Aug 23, 2023 8:37 PM
The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and the right to audit the entire agency turnover
Naziya Alvi Rahman & Sonam Saini Aug 4, 2023 9:03 AM
