Experts shared that having access to the Raw Level Data would increase transparency and help broadcasters understand trends and patterns better
Some of the best moment marketing posts on India's crucial lunar mission
The centenary year campaign revolves around the brand embarking on a ‘New Era of Customer Focus’
Mastercard has been onboarded as the Global Partner
The ‘Experience The Exclusive’ film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X
The campaign features Kritarth Chauhan, National Callisthenics Champion
The brand has released a digital video campaign for the range
He was previously with Tata Consultancy Services, where he served as Head - Creative
Prior to this, he has worked in agencies like Ogilvy, Leo Burnett, Publicis and Plan B
Singla will spearhead the creation of seamless online-offline experiences through advanced centres, robust supply chains, and nationwide product accessibility
The platform got 116.99 million video views on YouTube in July
The actor was brought on board during the launch of the brand’s Fall-Winter’23 collections
The campaign is headlined by Alia Bhatt
The association aims to promote the benefits of Oleev Olive Pomace Oil in everyday cooking
The ad endorses Havells' personal grooming range
The 60-second film showcases the joyful moments of togetherness
Fondly referred to as ‘Boom Boom Bumrah’, the pacer shares his unique sobriquet with the tagline for the bubble gum
Dipankar Zalpuri has been appointed as President-MENA
During 2023 H1, Akshay Kumar was the most visible star with an average visibility of 31 hours per day across all channels, as per a TAM AdEx report
The total active subscriber base has decreased from 66.62 million in December 2022 to 65.25 million in March 2023
The news was labelled ‘fake’ by PiB Fact Check’s Twitter page
The channel has been securing the top position in this category from Week 27-Week 32
ON PURPOSE has been tasked with supporting Elsevier in its strategic outreach in India
Trivedi joins Snap from Google where he was Director of Google Pay - India Business; will report to APAC President Ajit Mohan
Despite ASCI's guidelines, ad violations have been at an all-time high. Experts list all the reasons from greed to ambiguity in the rules
The second edition of the summit will be held in Mumbai tomorrow
Experts say the growth in Instagram audience has played a role in the decrease in price per ad of overall Meta’s family of apps
BARC is expected to take up this MIB order in its next board meeting
The tribunal has asked Executive Vice-Chairman Sunil Lulla and CEO Pradeep Dwivedi to reply or submit an objection along with an application in three weeks seeking a stay on the Sebi order
The increasing interest in merchant media is due to the last-mile opportunity that e-commerce sites offer to advertisers who are also embracing the evolving landscape, experts explain
Industry players say over 50 per cent users have logged out since the announcement of the rule