Partho Dasgupta
Partho.Dasgupta@e4m.com
Authors
Partho Dasgupta, CEO, BARC India
2018: A year when Regionals, Sports & News entertained viewers: Partho Dasgupta
CEO, BARC India says the year 2018 also saw Hindi GEC and Movies continuing to garner lion’s share of viewership and asserts that their popularity is only rising
Guest Column: Year in Review: TV Landscape Grows Bigger: Partho Dasgupta, CEO, BARC India
In India, television is synonymous with entertainment. With more than 850 licensed channels, the viewer is certainly spoilt for choice