As per the latest BARC data, the channel’s market share is almost 5 times that of its nearest competition and is 3.6 times that of all other channels combined*
A summary report from the Criteo Exec Connect roundtable, Bengaluru, India, October 26, 2017, organised in association with the Internet And Mobile Association of India (IAMAI)
While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets