Prateek Kumar
CEO and Managing Director
prateekkumar@e4m.com
NA
Authors
CEO & Managing Director, NeoNiche Integrated Solutions Pvt. Ltd
Impact of experiential marketing on customer perception of brands: Prateek Kumar, NeoNiche
Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence