MX Player launches trailer of Original Series ‘Aafat’
The show streams for free starting 20th February only on MX Player
Date-wise News
Candere crushes Valentine’s Day stereotypes with its latest video themed #OneForLove
The film strives to change the general perception towards the special day by celebrating love beyond romantic relationships
Borosil launches #FirstValentine campaign in support of the LGBTQ community
With this initiative, the brand takes its messaging into a more relevant and inclusive space by staying true to the values of equality and diversity
Rishtey to launch social comedy series ‘Hum Saaf Saaf Hain'
The show will air on Rishtey starting 16h February 2019, every Saturday and Sunday at 9:30 PM.
MIB to hold conference of its media units on Feb 13
The opening session of the conference will be chaired by Col. Rajyavardhan Rathore, Union Minister of State (IC), Information & Broadcasting and Youth Affairs & Sports
Paisabazaar.com’s ‘The Wedding Speech’ campaign shows how a right advice can change life
The ad film, launched by Paisabazaar.com on its fifth anniversary, has got over 5 million views in 3 days
Acclaimed producer Marc Guggenheim joins Graphic India's Advisory Board
Graphic India has begun pre-production on numerous live-action and superhero, mythology and fantasy projects for India based on its graphic novels
Land Rover’s campaign raises awareness on wildlife conservation
The ‘Never Stop Discovering’ film recognises the stupendous work being done to protect our diverse wildlife by some of the most passionate and knowledgeable minds in India
Ottoedge bags branding & marketing mandate for AMO
AMO is an electric mobility solutions company. The agency will extend the brands presences in Digital, Print & Outdoor campaigns
Hike ties up with Gully Boy as exclusive messaging partner
Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie
CEAT ropes in cricketer Mayank Agarwal for bat sponsorship association
With this endorsement, Agarwal joins the list of illustrious brand ambassadors, including Rohit Sharma, Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur
Ranveer Singh and Ola come together to encourage aspiring rappers
The initiative aims to encourage people from all walks of life to showcase their talent, and participants are required to record a rap song while sitting in an Ola, using the Gully Beat app
India’s ad investment to reach estimated Rs 80,678cr this year: GroupM adex forecast
As per the GroupM report ‘This Year, Next Year’, India tops the list as the fastest growing major ad market in the world
Snickers® unveils campaign for new Snickers® Almonds variant
The tagline ‘No Bhook. No Bhoolna’ takes a spin on the brand’s global proposition of ‘Who Are You When You Are Hungry? and urges people to take responsibility in their respective spheres of life
JBL forges partnership with ‘Gully Boy’
Association will include in-film integration, opening credits & a special video with Ranveer Singh endorsing JBL apart from other social media and on-ground activations
Sudip Ghose elevated as managing director of VIP Industries
Ghose joined VIP Industries in 2013 and has played a crucial role in building brands like Skybags and Aristocrat
Candere unveils campaign that breaks Valentine’s Day stereotypes
#OneForLove conveys the message that Valentine’s Day is not just meant for couples but instead can be spent appreciating all the loved ones in one’s life
Aneesh Surender Madani, Head of Sports Partnerships, Asia Pacific, Twitter has quit
Madani was with Twitter for more than five years; he has also been with Neo Sports, Nimbus Communication Limited, and Leo Burnett India
FYI TV18 to unveil new show ‘You Can’t Turn That Into A House’ on Feb 15
In the show, brothers Taimoor and Rehan Nana will renovate odd structures to transform them into retreats
ZEE5 and Gaana come together to offer free subscriptions to users
Users of both platforms will benefit from the library of ZEE5 comprising movies, original shows and TV shows, and Gaana’s music library
Sodexo BRS India names Anish Sarkar as CEO
Prior to Sodexo, Sarkar was with Mercer India; he will now take over from Stephane Michelin
Super Bowl 2019: Ads that scored on consumer recall & attention
From Bumble and Microsoft to The Washington Post and Burger King, brands that stood out with their commercials during this year’s game
Need agility & constant reinvention in what we offer: Shekhar Banerjee
Banerjee, Managing Partner, Wavemaker India, says the reach of TV will be on the rise and the choices in the future will depend on how efficiently we build this reach
Google has touched over 23 million SMBs in India: Shalini Girish, Google India
Shalini Girish, Director of Marketing, Google India, tells us more about how Google tools such as Google My Business are empowering SMBs in India
Brands dancing to the tune of ‘Apna Time Aayega’
From Zomato to Netflix, Mumbai Police, Durex to Barbeque Nation, a number of brands have been using ‘Gully Boy’ memes to grab eyeballs
Ahead of polls, Facebook ropes in 5 new fact-checking partners
The social media giant's programme is meant to curb the spread of fake news on its platform
Saugata Bagchi joins Tata Communications as Head - Global Content Marketing
Bagchi is the former National Head of Quasar Media, a WPP/GroupM agency
Namma Bengaluru Awards enters 10th edition
NBA is one of a kind non-partisan awards function that seeks to recognise Bengaluru's unsung heroes
Impact of experiential marketing on customer perception of brands: Prateek Kumar, NeoNiche
Guest Column: Prateek Kumar, CEO & MD, NeoNiche Integrated Solutions Pvt. Ltd tells us more about how experiential marketing can enhance customer perception and strengthen brand essence
Bengaluru OOH industry in dilemma as court stays order quashing BBMP ad ban
On February 7, a division bench of Karnataka High Court put a stay on the interim order quashing BBMP’s ban on outdoor advertising