Raushni Bhagia
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@raushnibhagia
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‘Lending a balance of 8 languages, regionalisation is the biggest thing in IPL for us’
Hyundai's Virat Khullar, and Innocean Worldwide India's Shiveshwar Raj Singh and Vivek Srivastava talk about leveraging the incoming IPL 2021 for Hyundai's smart cars campaigns
‘Vivo plans most big launches and announcements around the IPL’
Conceptualised by Dentsu Impact, Vivo's #DelightEveryMoment campaign was heavily advertised on TV during IPL 2020. Lowe Lintas too worked on other aspects of the campaign
‘IPL on TV acts as a great platform for brands to connect with target audience’
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
‘No matter how you divide the demographics, IPL is a universal medium’
IPL has evolved hugely in the past 13 years and is not restricted to the male TG and, therefore, has its potential to generate returns for its advertisers, said Amit Tolani, CMO, CEAT Tyres
‘My11Circle became the 2nd most preferred Fantasy Cricket brand, on the back of IPL’
If one wants to grow in India by associating with sports, nothing works better than IPL on TV, said Saroj Panigrahi, VP, My11Circle
‘HDFC Bank clocked a reach of over 90 million within our TG through IPL on TV’
‘IPL BrandPlay’ will seek to bring alive insights behind the communication and media strategy of successful campaigns that ran during IPL on TV in the past years, from various brand categories