The Forum’s founder, Sandeep Goyal said that this would be a study-group-cum-think-tank devoted to preserving the ‘brand-goodness’ of Chandigarh
The commission opined that WhatsApp has prima facie contravened the provisions of Sec 4 of the Act through its exploitative and exclusionary conduct in the garb of policy update
The campaign aims at taking Anamika's versatile singing and unmatched music rhythm penetration into deeper regional markets
The survey was conducted globally with a total of 4700 respondents, out of which 61.54% were from India
The company posted an operating profit of £8.1million versus an operating loss of £3.8 million in 2019
Google’s annual Year in Search report ‘India’s determined progress’ confirms the geographical expansion of new digital users in tier 2/3/4 locations and rural India
Wizspk will be responsible for creating and executing PR and imaging campaigns to place the State of Maharashtra on the Domestic & International Tourism Map
The measures include identifying and blocking ads from referenced candidates, parties, and other election-related content
The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
Number of zones reduced from 12 to six
At the Pitch CMO Summit 2021, Garg shared the automaker’s 25-year-long journey in India
CSK team will sport the Equitas SFB logo on the back of the helmet and the cap as part of the team jersey
Runam will chart the course for a market-leading and beneficial technology-driven product and explore scalable business solutions across segments
Kapoor will co-create and endorse Bella Casa's new collection ‘Shades of Shraddha’ across all Indian markets
Guest Column: Research as well as experience point to healthy ROIs for most businesses that use an influencer marketing strategy, said Archana Jain, Managing Director & CEO
The account was won after a multi-agency pitch
Patrick Sim as SVP - Sales for APAC & MEA and Niraj Nagpal as Director of Business Development for South East Asia
Big FM overtook Radio City in Bangalore while Radio Mirchi led in Kolkata
Panelists on the summit spelled out how brands need to articulate their purpose and how purpose can amplify growth
At the Pitch CMO Summit 2021, Ranjan, India Head, Sebamed, discussed why it's important to empower customers with knowledge
Chandru Kalro, Managing Director, TTK Prestige, spelled out how brands can find their purpose and how marketing has changed towards building a relationship
This round of funding was backed by investors GSR Ventures, IDG, Lightspeed, and supported by Sumitomo Corporation, Asahi
At the Pitch CMO Summit 2021, Alagh, Co-founder & CEO, Honasa Consumer Pvt. Ltd., discussed why consumers connect with purpose-driven brands
The case study, now part of the HBS’ classroom course on elections, highlights the complexity associated with successfully predicting elections in India
Through this partnership, discovery+ will bring to JioFiber users content across 40+ genres such as Science, Adventure, Food, Lifestyle Animation among others
Harsha V Agarwal, Director, Emami Limited, & Mahesh Shetty, Head-Network Sales, Viacom18, discussed ‘Activating the Power of Purpose’
Sapna Chadha, Senior Marketing Director, Google India and Southeast Asia, discusses India's digitization and the story it tells about the country's progress and ambition
After clocking excellent results in IPL 2020, Housing.com is all set to partner with the upcoming edition of the tournament with the launch of a new campaign featuring Manoj Bajpai and Rajkumar Rao
Advertisement for women-centric categories increased by 57% in IPL 13 (38 matches) compared to IPL 12
Zeenia Bastani, General Manager, Garnier India, spilled the beans on the company’s shift to a sustainable business model, packaging goals and how it plans to amplify the green message
The former CEO & MD of ABP opens up about his long association with the network, views about increasing digital footprint and plans to travel the world