Authors

Roshni Shroff

Strategy Director at DY Work NA Na

Roshni has worked across brand planning and integrated communications planning.

Analysis paralysis or creative whimsy? The better approach to brand strategy

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Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners to brands

Roshni Shroff Feb 3, 2023 9:12 AM