Pathaan: How Epigamia and Emaar Properties are enjoying the spotlight
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Date-wise News
India Today Group’s MP Tak launches its own website
The site was inaugurated by Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan
Sun TV Network reports Rs 858 crore revenue in Q3FY23
Advertisement revenue stood at Rs 380 crore for the quarter ended 31st Dec’ 2022
‘UPI is an absolute game changer’
At the launch of Dentsu-e4m Digital Advertising Report 2023, industry experts sat down for a panel discussion on India digital stack for technology and creativity in the new digital economy’
Emami’s revenue grows 1% in Q3FY23
Profit at Rs 237 crore grew by 8%
Marico PAT up 6% in Q3FY23
Advertising and promotional spends was at 8.9% of sales, up 3% sequentially
'CTV is the sweet spot between digital and television'
Panellists at the e4m TV First Conference shared their perspectives on how connected TV is the essential link between digital and traditional mediums
EatFit vs Kellogg’s: ASCI approached over ad 'plagiarism'
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
What brands expect from media and PR
At the PR & Corp Comm 40 Under 40 Summit, a panel of industry experts shared insights on how media, public relations, and corporate communication fulfill the brand's purpose
Metaverse is the future of all digital media: Rob Gilby, Dentsu
The CEO of Dentsu APAC spoke on ‘Creating value in the Web3 digital Economy’ at the unveiling of the Dentsu-e4m Report
‘Search Companion’ to be unveiled soon: Sundar Pichai
During the earnings call, the Alphabet CEO also said that the company was just beginning its AI journey
Zee presents AdClub’s M.AD Quiz
Derek O’Brien will be the Quiz Master for participants from the media, advertising and marketing industry
Dawinder Pal to head marketing and business of Bonn Group's House of Veda
Prior to Bonn, Pal was heading marketing for Bikano
Wunderman Thompson bags ŠKODA India's strategy & creative mandate
The agency will hold the account for 3 years and operate it out of the Mumbai office
Amul Milk gets costlier by Rs 3 per litre
The price hike has been applied to all variants of Amul's pouch milk
ENIL posts 20% consolidated revenue growth YoY
The growth has been led by strong growth in non-FCT revenues, the company has said
Muthoot Finance ropes in Madhuri Dixit as ambassador
The brand already has Amitabh Bachchan on board
The time of making just 2-3 TVCs is over: Arnab Roy, Coca-Cola
The Vice President-Marketing, Coca-Cola India and South West Asia for Coke Studio Bharat, talks about the newly launched Coke Studio Bharat
Analysis paralysis or creative whimsy? The better approach to brand strategy
Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners to brands
How brands are telling stories to woo consumers
Industry observers say that creating relevant content helps brands resonate with the target audience but needs to be relatable and interesting
RAM Ratings Week 49 '22 - 52 '22: Fever FM tops charts in Mumbai and Delhi
BIG FM topped in Bangalore and Radio Mirchi in Kolkata
Google reports just 1% revenue growth in Q4, YouTube ad revenue drops 8%
Sundar Pichai, CEO of Alphabet and Google, says the tech giant will unveil AI-based language models soon