Ruchika Kumar
ruchika.pitch@gmail.com
@Ruchika Kumar
Authors
"Brands are expected to play a social role"
Today, the focus has shifted from achieving consistency across all touch points to being useful to the consumer, notes Charles Wright, MD, Wolff Olins
Innovation can’t cost reader experience: T Gangadhar
Innovations are not the prerogative of media agencies & media owners only, but also of advertisers & creative agencies, says MEC's MD
Gauge cost of incremental attention: Satyajit Sen
The current spurt of innovations is another tool to grab attention that somewhere dilutes brand integrity, feels the CEO of ZenithOptimedia
Integrate digital with print: Sudeep Narayan to advertisers
Both time & capturing the relevant space in the newspaper are important aspects for brand building, says Volvo India's Mktg & PR Director
Newspaper innovations shape experience: Sandeep Sharma
Conceptual messages create brand connect but tactical ones overshadow brand importance, cautions the Prez of RK Swamy Media Group
Emerging Bihar: The ‘road’ to success
MART’s Pradeep Kashyap stresses on the importance of good roadways and increasing employability to get rid of much of small town India’s problems
Pitch Exclusive: Ford India - Grit in Wheels
Ford India boldly challenges competition and names rivals in its campaign. The ‘Swap Your Drive’ campaign started with the company engaging directly with actual consumers. The company then gathered real reactions and candid feedback from these competition car owners to create content for the commercials.
Pitch Exclusive: Why brands move up to emotional connect
How and when do brands move from offering functional benefits to building emotional connect? And how do they do it?
Media owners should be accountable to advertisers: Mohit Beotra
Marketers and media owners should build a better eco-system and the latter should be accountable to the former, says Mohit Beotra, Head, Brand & Media, Bharti Airtel, India and South Asia.