Sabia Gulati
Sabia.Gulati@e4m.com
@SabiaGulati
Authors
The author is Sabia Gulati, Head Sales & Marketing, Merlin Entertainments India Pvt. Ltd.
Guest Column: Brands must create active users united by shared ideas, interests and experiences: Sabia Gulati
The Head of Sales and Marketing, Merlin Entertainments India, says that the traditional four P’s of marketing are the same but their implementation has become more personalised, native and technology driven