Sahil Siddiqui
sonam@treize.com
Authors
AVP Creative Strategy, WATConsult
Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult
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The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own