Date-wise News
BW's Annurag Batra conferred Media Leader of the Year 2017 Award
HUL's Atit Mehta to join BYJU’s as Marketing Head, India & International Markets
RAM Ratings Week 49: Radio City takes over Mumbai and Bangalore
Guest Column: Abusing the creative with the four-letter word ‘Data’: Sahil Siddiqui, WATConsult
The only way to make ‘data’ acceptable to your creative team is to introduce the beauty of data beyond the context of work, for e.g. a media diet journal, monthly reading of Fitbit data or anything that can help us creatives see ourselves as a collection of data points beyond the emotions and physiology we proudly own