Authors

Sanjeev Kotnala

Independent Brand and Marketing advisor, Coach and Facilitator NA NA

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The tribe of Bhasmasura and audience measurement?

Sanjeev Kotnala?blur=25

Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation

Sanjeev Kotnala Jan 12, 2021 1:22 PM