Date-wise News
Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process
exchange4media Staff Jan 12, 2021 9:46 PM
The government will now study the report and will take further actions accordingly
exchange4media Staff Jan 12, 2021 5:35 PM
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health
exchange4media Staff Jan 12, 2021 4:56 PM
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
exchange4media Staff Jan 12, 2021 4:41 PM
The actor aptly emulates the brand's values of ruggedness and style combined with panache and attitude that resonates with the youths today
exchange4media Staff Jan 12, 2021 4:11 PM
Gaur will be taking over from Utpal Das who ends his stint on March 31, 2021
exchange4media Staff Jan 12, 2021 3:59 PM
The draft policy aims to meet the diverse requirements of the audience to receive news, reliable information & high-quality entertainment anytime, anywhere in the language of their choice
exchange4media Staff Jan 12, 2021 3:51 PM
Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook
exchange4media Staff Jan 12, 2021 3:19 PM
The Applaydu app will be supported with TVC campaign and digital activations
exchange4media Staff Jan 12, 2021 2:36 PM
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth
exchange4media Staff Jan 12, 2021 2:04 PM
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories
exchange4media Staff Jan 12, 2021 2:03 PM
This partnership further reinforces GoNuts aim to be a part of fans celebratory moments and create intimate memories for them
exchange4media Staff Jan 12, 2021 1:42 PM
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
Sanjeev Kotnala Jan 12, 2021 1:22 PM
Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons
exchange4media Staff Jan 12, 2021 1:22 PM
Convosight compares the three most preferred channels for effectivenes
exchange4media Staff Jan 12, 2021 12:28 PM
Thiruvengadam will spearhead strategic tech initiatives of ClearTax to further simply taxation and finances for Indians
exchange4media Staff Jan 12, 2021 12:24 PM
The agency will be offering a holistic capability stack for local languages on digital
exchange4media Staff Jan 12, 2021 11:51 AM
The appointment follows the ascent of Bill Kolb as McCann Worldgroup CEO, who officially took office on Jan 1
exchange4media Staff Jan 12, 2021 11:35 AM
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner
exchange4media Staff Jan 12, 2021 11:15 AM
Industry observers weigh in on the ad war and who actually gains from this one
Misbaah Mansuri Jan 12, 2021 10:20 AM
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years
exchange4media Staff Jan 12, 2021 10:00 AM
The court has however refused to grant bail, adjourning the matter to January 15 and stating that no further adjournments will be granted thereafter
exchange4media Staff Jan 12, 2021 9:21 AM
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
exchange4media Staff Jan 12, 2021 9:04 AM
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium
exchange4media Staff Jan 12, 2021 8:56 AM
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
exchange4media Staff Jan 12, 2021 8:51 AM
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100% growth over the previous year
exchange4media Staff Jan 12, 2021 8:44 AM
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders
Mithila Saraf Jan 12, 2021 8:32 AM
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Neeta Nair Jan 12, 2021 8:28 AM
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience
exchange4media Staff Jan 12, 2021 8:26 AM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down
Javed Farooqui Jan 12, 2021 8:09 AM
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues
Tasmayee Laha Roy Jan 12, 2021 8:00 AM
