Former BARC CEO and COO have been accused of misusing their official positions in BARC to not just tamper with data but also make personal financial gains in the process
The government will now study the report and will take further actions accordingly
Conceptualized by Lowe Lintas, this new Revital H Woman campaign educates women on consuming a multi-vitamin like Revital H Woman for maintaining their overall health
In his new role, Fallon will be responsible for planning and driving business growth across branding and digital marketing
The actor aptly emulates the brand's values of ruggedness and style combined with panache and attitude that resonates with the youths today
Gaur will be taking over from Utpal Das who ends his stint on March 31, 2021
The draft policy aims to meet the diverse requirements of the audience to receive news, reliable information & high-quality entertainment anytime, anywhere in the language of their choice
Facebook-owned messaging platform WhatsApp has been under fire ever since it started notifying users about the new privacy policy under which it will share data with its parent company Facebook
The Applaydu app will be supported with TVC campaign and digital activations
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories
This partnership further reinforces GoNuts aim to be a part of fans celebratory moments and create intimate memories for them
Guest Column: Sanjeev Kotnala, Independent Brand and Marketing Advisor, Coach & Facilitator, discusses how a measurement system involving technology & human engineering is vulnerable to manipulation
Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons
Convosight compares the three most preferred channels for effectivenes
Thiruvengadam will spearhead strategic tech initiatives of ClearTax to further simply taxation and finances for Indians
The agency will be offering a holistic capability stack for local languages on digital
The appointment follows the ascent of Bill Kolb as McCann Worldgroup CEO, who officially took office on Jan 1
As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms -- TV, hoarding or banner -- in any language or manner
Industry observers weigh in on the ad war and who actually gains from this one
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years
The court has however refused to grant bail, adjourning the matter to January 15 and stating that no further adjournments will be granted thereafter
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100% growth over the previous year
Guest Column: But then again, writes Mithila Saraf, Business Head, Famous Innovations, no industry should have such few women leaders
At by The Network, ^atom will be the exclusive partner representing India and South Asia
As part of the series, Salesforce Presents ‘Moments Made By Marketing', Neha Kant, Founder & Director, Clovia tells us how the brand leverages technology to deliver a personalized consumer experience
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die down
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues