Authors

Surbhi Minocha

Vice President, Insights Division, Kantar NA NA

Vice President, Insights Division, Kantar

Level up the price intelligence game: Delving into consumer memory

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Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases

Surbhi Minocha Nov 24, 2023 9:13 AM