Upasana Naithani joins Wunderman Thompson as Vice President & CSD
Prior to this, Naithani was with Dentsu Creative (Dentsu Webchutney) as Vice President of Account Management
Date-wise News
Zee Media, Havas Play and Namami Gange unite to launch ‘Ganga Kinare’
The inaugural edition of the festival will take place on December 9
Rajasthan Royals and Luminous Power Technologies extend association
The two brands are also joining forces for a cause to encourage participation in sustainability initiatives in Rajasthan
Concept BIU bags Great Place to Work® Certification in India
The recognition is valid through to November 2024
Graphisads’ IPO opens on Nov 30
The IPO is a fixed price issue of Rs 53.41 crores
Respondent Level Data: Not worth the hype?
Industry experts tell e4m that RLD has received a lukewarm response from broadcasters who feel it is not very user-friendly
Sociowash Mumbai appoints Amisha Gulati as Business Head
Gulati previously worked as the Executive Vice President at Schbang
Marketing: What’s brewing in the alco-bev industry
New and old industry players share their understanding of the kind of marketing & advertising needed for the sector
Auto sector hits the fast track this festive season
Industry estimates suggest as many as 1.138 million passenger vehicles - cars, sedans and utility vehicles - were sold between August 17 and November 14
Level up the price intelligence game: Delving into consumer memory
Guest Column: Surbhi Minocha, Vice President, Insights Division, Kantar, writes about the ‘perception’ of price and how it tends to affect purchases
'Only the right team can drive tech to yield the right outcome'
At the Pitch Brand Talk 2023 Conference, brand leaders delved into cutting-edge technology and how it is revolutionizing different categories of business
Collaborating like a Wow! Why brands are drawn to viral sensations
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Media Agencies: Top-level changes that made news in 2023
From Dentsu's re-organisation to key changes in GroupM's leadership, here’s all major entries, exits and promotions of the year
YouTube Playables: A new advertising arena for brands?
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts