Authors

Tanzila Shaikh & Nilanjana Basu

Correspondents NA NA

Correspondents

Halloween: Indian brands try every trick (and treat) from the marketing playbook

Halloween marketing in India?blur=25

Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers

Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM