Kalyan Jewellers launches star-studded Diwali ad campaign
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
Date-wise News
ZMCL revenue for Q2 FY24 stands at Rs 151 crore
The media group has posted Rs 142 crore as advertising revenue for the quarter
IBDF re-elects K Madhavan as President
Punit Misra, I Venkat and Rajat Sharma also re-elected to the Board; John Brittas and Kevin Vaz join as new members
Nu Republic onboards couple Farhan Akhtar and Shibani Akhtar as brand ambassadors
Farhan and Shibani will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives
Smriti Mandhana highlights the only 'problem' with using Gulf Pride Scooter Plus in new ad
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
Tamannaah Bhatia shines in new Shiseido campaign
Bhatia is the India brand ambassador and has starred in the country's first campaign video for the brand
Everything is a celebration, says KreditBee
The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India
HUL ups ad budget by Rs 679 cr in Q2
CFO Ritesh Tiwari attributed the increase in ad spends to competition from small and regional brands who have been growing significantly ahead of large players like HUL
Kamlesh Kumar Sharma joins TVS Motor as Global Head of Communications
Sharma was previously with Hindustan Coca-Cola Beverages
Interactive Avenues gets Twinings’ e-Commerce mandate
The account will be serviced by the agency’s Gurugram office
Bikano celebrates the joy of child adoption in Diwali campaign
The campaign urges everyone to partake in the celebration of joy
Dr Amit Arya, former media advisor to Haryana CM, to return to journalism
In the past, Arya has worked in the field of journalism for about 20 years
Amazon showcases heartfelt #magic moments for the festive season
The campaign has been conceptualised by The Minimalist
Marico Q2 ad spends up 26%
The FMCG major has posted Rs 2,476 crore as operational revenue for the quarter
Strong companies need strong, good leaders
SAT allowing Punit Goenka to be reinstated as Zee’s MD & CEO is good for the company, the Zee-Sony merger, and for the industry at large that thrives on competition and strong leadership
BBH India names Anupam Chauhan as Senior VP – Account Management
Chauhan will be based out of the agency’s Gurgaon office and report directly to Himanshu Saxena, Chief Operating Officer and Managing Director, BBH India
IMPACT 50 Most Influential Women enters its 11th year
The jury meet for the prestigious list is scheduled to be held today in Mumbai. Stay tuned for the final 50 list, and until then, here is a look at what to expect this year
Halloween: Indian brands try every trick (and treat) from the marketing playbook
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Jagran Prakashan posts Rs 459 cr as Q2 consolidated revenue
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower inflation & increased government spending
Decision on news broadcasting on radio by end of this year: Apurva Chandra
The I&B Secretary said they have already got a green signal to present it before the Cabinet
Having stabilised, we are now entering the growth phase: Harsha Razdan
Razdan, CEO, South Asia, Dentsu, spoke to e4m on a range of issues, including how the company has been looking at data, tech and commerce as the way forward
SAT relief for Goenka puts Zee-Sony merger back on track: New entity to be listed in Jan?
Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end