Vikram Raichura
guestcolumn@exchange4media.com
@Vikram Raichura
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Guest Column: Unleashing the full potential of mobile marketing
As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect