Commerce media gives retailers the ability to become a media company: Brian Gleason
Brian Gleason, Chief Revenue Office, Criteo, tells us how brands can unlock and optimize the value of the commerce media ecosystem, and more
In an exclusive conversation with exchange4media, Brian Gleason, Chief Revenue Office, Criteo, tells us how brands can unlock and optimize the value of the commerce media ecosystem, how D2C brands can build scale with commerce media & drive customer lifetime value growth. He also states that commerce media is a $130-billion opportunity that gives retailers the ability to evolve their business to become a media company and open up a new revenue stream. Gleason also shares details about Criteo’s plans for India.
Catch the full conversation here:
