‘Consistent communication across platforms is the big challenge’
Stuart Bowden, Global Chief Strategy & Product Officer, Wavemaker, spoke to e4m at Cannes Lions on the focus on consumer journey, his take on analytics and the agency’s India team
In an exclusive interaction with e4m at Cannes Lions, Stuart Bowden, Global Chief Strategy & Product Officer, Wavemaker, shares his insights on what Wavemaker has done right in the recent past, the focus on consumer journey planning and ensuring a consistent consumer experience across platforms.
He also spoke about the importance of integrated thinking, why creativity and analytics are the power drivers of the industry and why work from the Indian team is showcased, more than any other market, globally.
Watch the full conversation here:
