EssenceMediacom is positioned as the agency for the future: Rupert McPetrie
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
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Published: Jun 24, 2023 6:59 AM | 1 min read
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In an exclusive interaction with exchange4media Group Rupert McPetrie, CEO - APAC, EssenceMediacom speaks about the proposition that the new-age agency EssenceMediacom offers to clients, the challenges encountered in the merger process and how the profile of talent in an agency is changing. He also states that the focus in India is on elevating the work by doing “breakthrough work for current clients” while acquiring new clients. He also states that he is “cautiously optimistic” about the APAC region for 2023 with big hopes on the recovery in China. McPetrie also throws light on why DEI should be at the forefront of every leader’s conversation and taking pride as the Faith Diversity Lead at the agency.
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