Cannes has always been the place to interact and share lovely stories

How many times we do hear old folks like me saying in the corridors “Advertising mein ab woh mazaa nahin hai bhai”. Well, take my word for it, it is not the case. Cannes Festival is the perfect place to rejuvenate ourselves, even while grappling with modern-day advertising problems.

We were not very hopeful about Cannes this year and therefore not winning anything is not coming as a surprise. But we are having the best of time here. Cannes has always been the place to interact and share lovely stories.

So how are we spending our time here?

Yash and I are not very good listeners. So, we decided to avoid the academic sessions as much and concentrate on what we do best – have free-flowing creative conversations with people we know or would love to know.

The sessions at the Palais are very enriching, and mostly attended by the agency team of speakers… but most interesting sessions happen outside, at the bars. So, if you are here for the first time, please attend a few but make sure to step out as much as you can.

Being an avid beer lover, Cannes is the only place where we love to experiment with new recipes. Do you know there is a drink called Minty Rose’? It’s awful. But how the hell we would know if we didn’t try it?

Along with the all fun outside the sessions at the Palais, we are also deeply getting inspired by the work of independent agencies who are killing on the global stage. It is always satisfying to see them winning, with limited resources, business pressures, and without the clout of larger network backing. The work that Small won today or the work from Tgthr and many others from around the world are making us more jealous, and hungrier to come back with the bang next year.