The deal, as per news agencies, is worth 1.2 billion pounds

e4m Desk Jul 25, 2024 12:55 PM

Aalap Desai and Rahul Vengalil bask in the afterglow of their Glass Lion in the first year of tgthr's inception, a feat that has won them many cheerleaders in the industry, they say

Payal Gwalani Jul 18, 2024 4:19 PM

Guest Column: Pragati Rana, Head of Originals, Regional Creative Officer – West and Founding Partner, tgthr., shares the nitty gritty of presenting as a Glass Lions contender at Cannes

Pragati Rana Jul 5, 2024 9:25 AM

In a conversation with e4m, Ogilvy India's Hephzibah Pathak talks about her stint on the Creative Effectiveness Jury, her favourite campaigns and key learnings from the experience at Cannes

Simran Sabherwal Jun 25, 2024 9:19 AM

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess

Kanchan Srivastava Jun 24, 2024 8:24 AM

Guest Column: Abhik Santara, Founder, Atom Network, shares his experiences from the Cannes Lions festival

Abhik Santara Jun 24, 2024 8:19 AM

Speaking on the sidelines of the Cannes Lions International Festival of Creativity 2024, Hitesh Chawla, Founder & CEO, SilverPush, shares his insights on the power of contextual advertising

Simran Sabherwal Jun 24, 2024 8:14 AM

On the final day, only two silver and two bronze metals were added to the tally

Mansi Sharma Jun 22, 2024 8:43 AM

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in retail media and more

Simran Sabherwal Jun 21, 2024 12:26 PM

In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024  

Neeta Nair Jun 21, 2024 11:50 AM

Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity

Simran Sabherwal Jun 21, 2024 9:05 AM

Leo Burnett picked a silver while Ogilvy picked a bronze

Mansi Sharma Jun 21, 2024 8:03 AM

The film by Ayappa KM under the aegis of his production house Early Man Film won a Silver for Editing and a Bronze for Direction under the category, Film Craft

e4m Staff Jun 20, 2024 6:53 PM

Leo Burnett’s ‘#BringBack2011’ Oreo campaign and Ogilvy’s ‘VI Human Network Testing Network’ shine

e4m Staff Jun 20, 2024 6:09 PM

HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024

e4m Staff Jun 20, 2024 3:47 PM

Wearing not only his CTO hat but also his title as the owner of X, Elon Musk spoke about the platform utilising AI to match content and ads to its users among other things

Noor Fathima Warsia Jun 20, 2024 1:49 PM

The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech

Neeta Nair Jun 20, 2024 11:19 AM

Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024

Neeta Nair Jun 20, 2024 10:43 AM

Hamish Davies, Global Chief Growth & Marketing Officer, Wavemaker shares highlights of their global performance, big Reckitt win in India & more

Simran Sabherwal Jun 20, 2024 9:10 AM

The Indian contingent by far has won a total of 12 metals

Mansi Sharma Jun 20, 2024 7:43 AM

The metals were won by FCB Kinnect and VML in PR category

e4m Staff Jun 19, 2024 7:09 PM

Speaking on the sidelines of Cannes Lions 2024, Sindhuja Rai, CEO – APAC Wavemaker, talks about returning to the agency business, client expectations, & more

Simran Sabherwal Jun 19, 2024 3:10 PM

India’s shortlist tally now stands at 59

e4m Staff Jun 19, 2024 1:55 PM

Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network

Simran Sabherwal Jun 19, 2024 9:06 AM

In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more

Neeta Nair Jun 19, 2024 8:45 AM

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1 Silver, 1 Bronze). VML & Leo Burnett have 1 Bronze each

Mansi Sharma Jun 19, 2024 7:38 AM

Jindal Steel and Power's 'The Steel of India' campaign wins one silver and one bronze. One bronze each for VML, Ogilvy and Leo Burnett

e4m Staff Jun 18, 2024 6:34 PM

Four shortlists for Leo Burnett, three for Ogilvy and one for Brand David

e4m Staff Jun 18, 2024 6:04 PM

In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more

Simran Sabherwal Jun 18, 2024 12:56 PM

Sir Martin Sorrell, Founder and Executive Chairman of S4Capital plc, talks to e4m on the sidelines of the 2024 Cannes Lions International Festival of Creativity

Simran Sabherwal Jun 18, 2024 8:45 AM

In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more

Neeta Nair Jun 18, 2024 8:26 AM

Adam Gerhart, Global CEO, Mindshare, spoke exclusively with e4m at the Cannes Lions festival on Mindshare’s innovations, use of AI and more

Simran Sabherwal Jun 18, 2024 8:01 AM

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

Mansi Sharma Jun 18, 2024 7:14 AM

Ogilvy bagged a silver and a bronze for Taj Mahal Tea and St Jude Childcare Centre campaigns respectively. McCann Worldgroup won silver for Buckaroo Footwear

e4m Staff Jun 17, 2024 6:10 PM

The shortlists have been bagged in creative data and brand experience and activation categories

e4m Staff Jun 17, 2024 1:43 PM

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

Mansi Sharma Jun 17, 2024 8:59 AM

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut

e4m Staff Jun 16, 2024 3:42 PM

Campaigns by Ogilvy, VML, Dentsu Creative, McCann Worldgroup and Early Man Films have been shortlisted

e4m Staff Jun 15, 2024 5:54 PM

The campaigns were executed for DS Group and Catch Foods

e4m Staff Jun 13, 2024 1:18 PM

For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip Hop India' and Pulse Candy 

e4m Staff Jun 12, 2024 9:08 AM

While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances, and the industry's expectations this year

Mansi Sharma Jun 11, 2024 8:39 AM

Mindshare India will be showcasing its campaigns for Lifebuoy, Britannia 50-50, Britannia Nutrichoice, SBI Life and Castrol CRB TURBOMAX

e4m Staff Jun 10, 2024 4:52 PM

Ynon Kreiz’s Mattel Films has announced 16 motion pictures with ‘Barbie’, being its first movie

e4m Staff Jun 8, 2024 9:44 AM

The agency which brought home a bronze last year has submitted entries for clients Disney Star, McDonald's India and BGMI

e4m Staff Jun 6, 2024 9:10 AM

India bagged 3 shortlists in Glass: The Lion for Change category at Cannes Lions 2024 from among 165 entries

e4m Staff Jun 4, 2024 5:25 PM

The advertising agency is sending three campaigns this year

e4m Staff May 29, 2024 8:57 AM

Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users to fulfil her dream of catching the attention of cricketer Shubman Gill

e4m Staff May 28, 2024 8:31 AM

The agency has submitted work done for Mamaearth and Mortein

e4m Staff May 24, 2024 4:28 PM

France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June

e4m Staff May 22, 2024 8:47 AM

Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India

e4m Desk May 16, 2024 9:33 AM