Cannes Lions 2017: Ogilvy & Mather Mumbai bags Bronze Lion in Promo and Activation
Ogilvy and Mather Mumbai won for the Savlon Healthy Hands Chalk Sticks campaign
Ogilvy and Mather Mumbai bagged a bronze award in the Promo and Activation Lions category. A total of 102 awards were announced in the category.
Ogilvy and Mather Mumbai won the bronze for its work Savlon Healthy Hands Chalk Sticks. This campaign was part of ITC Savlon’s programme designed to encourage behavioural change towards washing hands amongst children. With Savlon Healthy Hands Chalk Sticks, the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.
India had a total of 10 entries in the shortlist this year with Ogilvy and Mather Mumbai and Leo Burnett India seeing three entries each.
PROMO AND ACTIVATION LIONS WINNERS |
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ENTRY TITLE |
ADVERTISER |
PRODUCT |
IDEA CREATION |
AWARDS |
PRODUCTION |
SAVLON HEALTHY HANDS CHALK STICKS |
ITC SAVLON |
SAVLON HEALTHY HANDS CHALK STICKS |
OGILVY & MATHER MUMBAI |
Bronze Lion |
GOOD MORNING Mumbai |
