Shortlisted entries for Titanium and Integrated Lions have been declared on June 20, 2014. Two entries from India have made it to the shortlist this year.
Lowe & Partners Worldwide’s much talked-about work – Kan Khajura Tesan – done for Hindustan Unilever has notched up one more shortlist, this time in Integrated Lions. Kan Khajura Tesan is an on-demand entertainment channel on a mobile phone.
McCann Worldgroup India’s work done for Happy Life Welfare & Dabbawala Foundation, titled Share My Dabba, has been shortlisted in Titanium Lions.
A total of 16 entries have been shortlisted in Titanium Lions this year, while 20 entries have been shortlisted in Integrated Lions.