Reader’s devotion makes Reader’s Digest an unusual magazine: Mahadevan
To mark its Golden Jubilee in India, the Reader’s Digest has come out with a commemorative ‘Collector’s Edition’ this month. Today, the paid circulation is around 600,000 copies, making it perhaps the largest circulated magazine in the Indian market. Editor Ashok Mahadevan talks about the reasons that have made the Digest such a huge success story.
To mark its Golden Jubilee in India, the Reader’s Digest has come out with a commemorative ‘Collector’s Edition’ this month. Today, the paid circulation is around 600,000 copies, making it perhaps the largest circulated magazine in the Indian market. Editor Ashok Mahadevan talks about the reasons that have made the Digest such a huge success story.
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