Amazon to manufacture Fire TV stick device locally in India
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year
E-commerce Amazon has announced its plans to begin manufacturing its in-house devices like the Fire TV stick in India. This is the first Amazon manufacturing line in India, reiterating our commitment to the Government of India’s ‘Make in India’ for an Atmanirbhar Bharat.
Today, Amazon India SVP and Country Head Amit Agarwal briefed Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India Ravi Shankar Prasad on the details of the initiative.
Amazon will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai, and start production later this year. The device manufacturing program will be able to produce hundreds of thousands of Fire TV Stick devices every year, catering to the demands of customers in India. Amazon will continuously evaluate scaling capacity to additional marketplaces/cities depending on the domestic demand.
Speaking on the occasion, Ravi Shankar Prasad said, “India is an attractive investment destination and is poised to become a major player in the global supply chain in the electronics and IT products industry. Our Government’s decision to launch a Production Linked Incentive (PLI) Scheme has received a tremendous response globally. We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating an Atmanirbhar Bharat which is digitally empowered.”
According to Amit Agarwal, “Amazon is committed to partner with the Indian government to advance the vision of an Aatmanirbhar Bharat. We have pledged to invest $1 billion to digitize 10 million small and medium businesses, help Indian businesses sell worldwide thereby enabling US $10B in cumulative exports, and create additional 1MM jobs by 2025. Today, we are delighted to announce Amazon’s first manufacturing line in India to produce hundreds of thousands of Fire TV Stick devices every year catering to the demands of the Indian customers. This further reiterates our commitment to the Government of India’s ‘Make in India’ initiative.”
In 2020 Amazon announced the ‘Local Shops on Amazon’, a program that retailers and local shops be Atmanirbhar, and benefit from selling online. We have over 22,000 neighborhood stores registered across the country gathering additional footfalls through their online presence and furthering their earning potential by acting as pickup points, logistics partners, and experience centers for e-commerce.
The government has said that it has taken several key steps to encourage electronics manufacturing in India. The Production Linked Manufacturing (PLI) for Large Scale Electronics Manufacturing has emerged as a major success with many international companies commencing production of electronics goods from India. The entry of Amazon in this sector adds to the success story of electronics manufacturing in India.
Prasad asked Amazon India to help in taking products made by India’s artisans and Ayurvedic products to global markets through the eCommerce Platform. He said, "Amazon is a global company but Amazon India must evolve as a truly India company deeply connected with the Indian business community and culture."
