Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Prior to this, Mayank Jain was associated with Swiggy where he was responsible for consumer brand and in-app marketing for all of its new initiatives
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
Prior to this, Ananta Das was with Amazon as Brand Lead - PR
Prior to this, Sonal Kabi was with Netflix as Director – Marketing
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
The e-commerce giant reported a 10% increase in net sales to $148 billion compared to the same period last year
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
The '#IndiaSeDuniyaTak' campaign has been conceptualised by FCB Kinnect
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say experts
Prime Video will present exclusive global coverage of 66 regular-season NBA games
WPP will support Colgate-Palmolive’s oral care, personal care and home care businesses
Prior to this, V Satyavagheeswaran was with Google as Product Marketing Manager
Over two-thirds of India-based SMBs said AI will improve the performance of their advertising campaigns, states the report by Amazon Ads
Siddharth Samant passed away due to a cardiac arrest; he was 33
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
Nikhil Madhok joined Prime Video in September 2022 as the Head of Hindi Originals for Prime Video and Amazon Studios
The ad teases the return of the superhero series for its fourth installment
The ministry wants to discuss broadcast service regulations with the stakeholders
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
A week after e4m report on MX Player’s acquisition by Amazon, the US tech major has shared its side of the story
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be sealed then
Nidhi Thakkar, Head - Creator Program, Amazon India, talks about collaborating with influencers, using strategic insights to craft content and more
Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
The quirky ad has been conceptualised by MANJA and produced by Nirvana with Prakash Varma as the director
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at Amazon Prime Video, could be Purohit's successor, say sources
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Revenue of the e-commerce giant rises 13% to $143.3 billion
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
The TVCs capture everyday payment challenges encountered by customers and how it is resolved through Amazon Pay's Scan & Pay feature
The campaign is for the mini-series Yeh Meri Family S3
Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Mike Hopkins, Head of Prime Video & Amazon MGM Studios, said during an interaction with Karan Johar that Prime Videos' next 250 million subscribers will come from outside of the US
The serial was commissioned by taking inspiration from the Prime Minister's “Azadi Ka Amrit Mahotsav” national campaign
The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Hundreds of elephants go missing every year. Unnoticed. Just like the two from the Times of India logo on this page, reads the print ad to promote Prime Video’s new show ‘Poachers’
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta