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Animoca Brands Japan, a subsidiary of Animoca Brands Corporation Limited, has announced a strategic investment in Rainshine Global, the Delaware-based entertainment company specializing in creator-led storytelling with a winning combination of creative, technological, and business innovation talent.
Rainshine Global has a strong track record in creating and distributing content, with a particular focus on Web3 content and a presence in India, the United States, the United Kingdom, the Middle East, and Southeast Asia.
With Animoca Brands Japan's strategic investment in Rainshine Global, the two companies aim to build a gateway for Japanese intellectual properties (IPs) to reach new global markets. In addition, original anime IPs from Rainshine Global's content vault will be brought to Japan, providing a significant boost to the global growth plans of IP owners in Japan.
Motoki Tani, CEO of Animoca Brands Japan, commented: “We are thrilled to partner with Rainshine Global, a leader in creating and distributing global Web3 content IP in India, the U.S., the U.K., the Middle East and Southeast Asia. This partnership will bridge Japan, India and the Middle East with Japanese content, which is so widely loved around the world. Adapting Japanese IPs into these regional formats will allow us to distribute to a broader community as part of our global strategy.”
Neeraj Bhargava, founder, chairman and group CEO of Rainshine Global, commented: “Rainshine Global backs creator-led storytelling with the best tech and business innovation to take their IPs to global fans. Working with Animoca Brands Japan allows us to fulfill our shared vision of taking great regional content to global markets, with a specific focus on taking Indian content to Japan and beyond and bringing Japanese content primarily to India and the Middle East.”