BharatMatrimony integrates LinkedIn API

BharatMatrimony has joined hands with LinkedIn API to add profile credibility for professionals seeking partners.

e4m by exchange4media Staff
Published: Jul 2, 2011 9:09 AM  | 1 min read
BharatMatrimony integrates LinkedIn API
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Matrimonial website BharatMatrimony has tied up with the professional networking site LinkedIn for an initiative that would offer professionals multiple benefits to seek partners online.

Professionals can now link their matrimony profiles with their professional LinkedIn profiles, which would add more credibility to their profiles. It will also help them find out professional connections with prospects and get references for prospects.

Commenting on the new tie-up, Murugavel Janakiraman, Founder-CEO, BharatMatrimony, said, “We are excited about working with Linkedin, the number one professional networking site in the world. This initiative has redrawn the boundaries, offering the best of online matrimony and social networking, to offer professionals planning to get married, multiple benefits.”

LinkedIn recently reached a number of 10 million members in India, while BharatMatrimony has registered about 20 million members worldwide.

“LinkedIn’s open API has been successfully used by developers and web designers across the world to enable cross-platform information sharing in a credible and contextual environment,” said Hari V Krishnan, Country Manager, LinkedIn India.

Speaking on the launch, Krishnan said, “Our relationship with BharatMatrimony seeks to add a deeper level of trust to the matrimonial profiles of professionals seeking a partner/ spouse. We are delighted that BharatMatrimony is using our open API in a creative and innovative way to develop an enhanced offering and create value for their members.”

Published On: Jul 2, 2011 9:09 AM