BookMyShow made exclusive seller of tickets for F1’s India leg
Indian ticketing site BookMyShow has bagged exclusive ticketing contract for the F1 races to take place in Delhi in October 2011. The company has been given both online and offline ticketing duties by Jaypee Sports International, which is hosting the race at their track near Greater Noida.
India will host its first F1 Grand Prix on October 30, 2011, with Jaypee Sports International (JPSI) bagging a contract to host the Indian Grand Prix at their new racetrack near Greater Noida, on the outskirts of New Delhi. JPSI has tied up with Bookmyshow.com as the exclusive ticketing partner, to provide turnkey solutions for a gamut of services like online and on-ground ticketing through its website and physical box-office counters at the race track, formulation of ticketing and pricing strategies, security features and validation of tickets. Bookmyshow will also help in ushering the guest to their respective seats.
Bookmyshow will be issuing tickets for practice, qualifiers and race day, held on three different days, and the company will open bookings for the F1 race by end of the first quarter of the year.
Ashish Hemrajani, Founder-CEO, Bigtree Entertainment, the holding company for Bookmyshow.com, is obviously excited about the project bagged by his company, and said, “Bookmyshow has been the market leader in offering ticketing solutions since 1999 for entertainment, sports and movies. The key factor we focus on is in delivering a superior experience to the customer and making the entire ticket buying process extremely user friendly and simple. India is seeing a high growth in entertainment options apart from movies and Bookmyshow continues to deliver value in that vertical as we move along.”
Sameer Gaur, MD and CEO, JPSI, reiterated his confidence in tying up with Bookmyshow as their ticketing partners for this dream project bagged by JPSI. He said, “Getting F1 to India is one of the high points of our roadmap for getting some of the world’s best, most prestigious sports events to the country. For us, it’s important that the user experience for spectators should be world-class in every respect. And with their expertise in ticketing solutions, we’re sure Bookmyshow will be able to deliver services that match not just our expectations but also the expectations of scores of F1 fans in India and abroad.”
