Digital Refresh Networks wins digital mandate for HeidelbergCement India

HeidelbergCement India. It is part of Heidelberg Materials

by exchange4media Staff
Published: Aug 10, 2023 4:14 PM | 1 min read

Digital Refresh Networks (DRN), a content solutions agency, has secured the digital mandate for HeidelbergCement India. It is part of Heidelberg Materials.

“The collaboration marks an exciting milestone as DRN undertakes comprehensive content solutions mandate across social, influence, search and media initiatives. This strategic alliance aims to enhance the brand's overall presence and reinforce its position as an industry pioneer. The Delhi branch of Digital Refresh Networks will handle and manage the account’s creative communication,” read a press statement.

Talking about this collaboration, the MD of HeidelbergCement India, Joydeep Mukherjee said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate to gain a competitive edge in the markets."

Barin Mukherjee, CEO of Digital Refresh Networks, envisions a promising future for this partnership. He said that "We are honored to collaborate with HeidelbergCement India and are looking forward to create the right messaging and look at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to together achieve unprecedented success together."

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Published On: Aug 10, 2023 4:14 PM

Tags Digital mandate Digital Refresh Networks HeidelbergCement India