Ekta Kapoor’s ALT Balaji reaches 20mn subscribers
Alt Balaji’s subscribers are likely to hit 25 million when its next quarterly results are announced, the company has said
Published: Aug 9, 2019 1:45 PM | 1 min read
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Ekta Kapoor’s ALT Balaji, a division of Balaji Telefilms, has managed to have 20 million paid subscribers.
According to a study released in June by Counterpoint Research, while the top five metropolitan areas account for 55% of India’s OTT users, Tier 1 cities account for another 36%. Alt Balaji’s subscribers are likely to hit 25 million when its next quarterly results are announced.
Nachiket Pantvaidya, Group COO of Balaji Telefilms and CEO of Alt Balaji, said: “We are in mass Hindi-speaking majority in India. We want people in Surat, Ranchi, Raipur to watch us. We want people in rural India to watch us.”
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