HDFC Securities launches Google Search-driven education platform
The platform offers content that is sought by prospective investors and traders on Google
Stock brokerage firm HDFC Securities has launched Roots, a dedicated platform providing comprehensive investor education and market analysis. The site offers multiple forms of valuable information, including articles, bite-sized tips, podcasts by experts, video tutorials and explainers, and live social media feed on the Indian financial markets. The biggest USP of the platform is that it produces content which are being searched on Google by current or prospective investors and traders.
“In the last few years, especially during Covid, there has been a lot of interest generated for equity markets. One would also notice the number of influencers who all are trying to make understanding of capital markets easy for new investors. A well-constructed and snackable content offering works best now-a-days, which will help to cut the learning curve for customers. Though structured learning is still appreciated, we thought of bringing unstructured learning to the foray where content is curated based on what is being searched on the internet by investors. This is helping us create relevant content, addressing the immediate requirement of investors” stated Navanil Sengupta, Chief Marketing Officer at HDFC Securities.
The Blog section of Roots is updated with articles addressing all aspects of investing in the Indian financial markets, from intraday trading to ETFs, and more. The Bytes section offers crisp content, including fun facts, stock information, share price performance in specific sectors, etc. The Video segment offers easy-to-consume video tutorials on a wide range of financial instruments, including IPOs, ETFs, stocks, ELSS, global investing and mutual funds. It also contains explainers on how to use HDFC Securities’ proprietary trading platforms, namely the mobile app and Proterminal – the revolutionary portal for traders.
The podcasts segment consists of regular market news and analysis, including a morning market update, a midday update and a weekly market summary of the stock and currency markets. Finally, the Live Feed segment brings together all the opinions and recommendations of the experts at HDFC Securities regarding market moves and potential investment opportunities.
The portal also includes an UGC section (User Generated Content) where investors and traders can suggest topics they want to learn more about. The investors can also explore exclusive live webinars by registering themselves through the portal. Currently, the learning portal is visited by 5000+ unique visitors on a daily basis, and the number will keep increasing as the portal keeps on enriching with dynamic content.
Roots is expected to have a wider impact on how Indian audience is absorbing information and how quickly such information is translated into investment decisions. The portal is getting ready with more releases in the recent future that would greatly assist current and prospective investors to do more with their trading accounts.
