IDPL launches 7+ premium digital channels on Samsung TV Plus India

IndiaDotcom Digital Private Limited (IDPL) has rolled out its 7+ premium digital channels on Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service.

With this move, viewers of Zee News, WION, Zee Business, Zee24 Kalak, Zee 24 TAAS, ZEE 24 GHANTA will be able to watch their prime-time news shows on Samsung Smart TV Plus in India.

IDPL will bring together premium news content both live and on-demand from several digital channels including; Zee News, WION, Zee Business, Zee24 Kalak, Zee 24 TAAS, ZEE24 KALAK. This original programming will extend and grow IDPL audiences to Samsung TV Plus India viewers.

Emphasizing on the market demand, Devadas Krishnan, CEO, IDPL said, “Providing a customized program content package as per the market demand has always been the top priority of our company. In order to ensure viewers don't miss their most-liked news shows across 7+ digital channels, our team took up the initiative of making it available to Connected TV who are tech-savvy and consume content as per their convenience.

This will further boost advertisers and brand's engagement in terms of branding, open doors to video ads delivered via a streaming service during different timeslots of news shows running across the digital channels."

"We are thrilled to partner with IDPL and welcome the Zee channels to our platform," said Kunal Mehta, Head Business Development, Samsung TV Plus India. "Samsung TV Plus is committed to providing its viewers with a wide range of content, and this partnership with IDPL is a testament to that commitment. We look forward to a successful partnership with them.”
This partnership is expected to provide viewers with a seamless TV viewing experience and access to a wide range of content. Samsung TV Plus is one of the leading FAST streaming service in India, and it is poised to extend its reach and provide its content to a broader range of viewers.