India’s contribution to the global Animation, Visual Effects, Gaming, Comics and Extended Reality (AVGC-XR) sector is a mere 0.5 percent while the country has the potential to capture 5-7 percent of the market. India’s first-ever international festival of AVGC-XR “Animela'' aims to push the industry to realize its potential, say organizers.
The Aniverse and Visual Arts Foundation (AVAF) in partnership with the Annecy Festival of France, will hold AniMela, the country’s first-ever international festival for animation, VFX, XR, gaming and comics in Mumbai this November.
“We are a country of 1.4 billion people who constitute 17 percent of the global population. Yet, our share in the AVGC-XR sector is a mere 0.2 or 0.5 percent which is just the tip of the iceberg. India has world-class talent and immense potential to increase its market share to 5-7 percent by 2030,” says Kireet Khurana, Director of AVAF.
Khurana, who has directed an animation-live action blend film “Toonpur Ka Superhero”, insists that Animela doesn't aim to compete with existing AVGC festivals like Comic Con.
The Aniverse and Visual Arts Foundation (AVAF) in partnership with the Annecy Festival of France, will hold AniMela, the country’s first-ever international festival for animation, VFX, XR, gaming and comics in Mumbai this November.
“We are a country of 1.4 billion people who constitute 17 percent of the global population. Yet, our share in the AVGC-XR sector is a mere 0.2 or 0.5 percent which is just the tip of the iceberg. India has world-class talent and immense potential to increase its market share to 5-7 percent by 2030,” says Kireet Khurana, Director of AVAF.
Khurana, who has directed an animation-live action blend film “Toonpur Ka Superhero”, insists that Animela doesn't aim to compete with existing AVGC festivals like Comic Con.
“AniMela is the first-ever international festival of the industry which aims to serve as a platform to bring and mentor all stakeholders. We want to create a space to celebrate artistic, technological and entrepreneurial innovation, create IPs and realize our potential.”
Storytellers, tech companies, animation enthusiasts, game developers, XR professionals and even the general audience can participate in the event.
The government of India hopes that the sector can become the torch bearer of “Create in India” and “Brand India”. The government has even set up a task force to promote the industry.
As per the government data, India has the potential to capture 5% ($40 billion) of the global market share by the year 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.
The government of India hopes that the sector can become the torch bearer of “Create in India” and “Brand India”. The government has even set up a task force to promote the industry.
As per the government data, India has the potential to capture 5% ($40 billion) of the global market share by the year 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.