Jio Studios unveils content slate of over 100 films & original web series

Jio Studios has unveiled its content slate, lining up over 100 stories across genres of films and original web series in multiple languages, including Hindi, Marathi, Bengali, Gujarati, South and Bhojpuri.

The studio now plans to scale to 100 films and web series in a year. Speaking about the scale and vision, Jyoti Deshpande, President - RIL Media and Content Business, spoke about Mukesh Ambani's vision of the media and entertainment industry. "Digital was not digital then, the world was a very different place and he could see what an integral part content would play in digital disruption and video consumption," she said.

"I set up Jio Studios in 2018 and we knew that it's a very fragmented business. There are hundreds of small individual producers who make one or two pieces of content in a year, and it's an extremely boutique business."

Sharing more about the tenets laid down by Mukesh Ambani, Deshpande said he believed in building businesses to scale. "It doesn't mean making the most expensive movie, but it means empowering your partners and storytellers in a manner that you can tell the story in each language and really amplify the noise, which is not just India but the whole of Bharat."

"In the last two and half years of Covid, we saw films that didn't work in theatres released on digital. The perception of digital really took a beating because of the quality of the film that landed itself in digital. We are doing the opposite. We are doing a whole slate of films that are theatrical worthy which we may sacrifice the theatrical window to put on digital."  

"We see a lot of westernized content today which is out there and our idea is to have premium content which is relevant to everyone, even to people sitting in Kanpur. We want to make content inclusive and accessible. Our vision is vast and inclusive and the idea is to make it in India and show it to the world. The idea is to go in many local languages. The idea is to bring local cinema and make it mainstream."

Deshpande shared that the movies and web series will be released in this year, starting May 2023 on Jio Cinema.