JioCinema: 32mn tuned in to watch FIFA World Cup final
Over 110 million viewers watched the entire tournament on digital
JioCinema has recorded 32 million viewers for the final day of the FIFA World Cup Final as Argentina picked the FIFA World Cup Trophy.
Over 110 million viewers watched the World Cup content on digital. FIFA World Cup Qatar 2022 clocked 40bn minutes of watch time across Sports18 and JioCinema.
“We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated,” said Viacom18 Sports CEO Anil Jayaraj. “This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.”
