"Marketers are realising they can't lump digital & mobile into one category"
Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things
In new media, there are sites & services like Saavn that are about upstream demand creation as well as downstream sites & services like Google that convert that demand into sales, says Vinodh Bhat, Co-Founder & CEO, Saavn More
