Authors
The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel
Saloni Surti Jan 9, 2014 9:05 AM
Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group
Saloni Surti Dec 27, 2013 8:35 AM
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
Saloni Surti Nov 4, 2013 9:27 AM
User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership
Saloni Surti Oct 29, 2013 8:22 AM
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
Saloni Surti Oct 7, 2013 9:27 AM
The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform
Saloni Surti Oct 7, 2013 7:37 AM
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
Saloni Surti Oct 7, 2013 7:35 AM
According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend
Saloni Surti Oct 4, 2013 8:11 AM
Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India
Saloni Surti Oct 3, 2013 8:03 AM
The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship
Saloni Surti Oct 3, 2013 8:00 AM
Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth
Saloni Surti Oct 1, 2013 7:47 AM
As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts
Saloni Surti Sep 24, 2013 8:09 AM
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
Saloni Surti Sep 23, 2013 9:17 AM
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
Saloni Surti Sep 23, 2013 7:48 AM
While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on
Saloni Surti Sep 20, 2013 8:58 AM
With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM
Saloni Surti Sep 20, 2013 8:55 AM
Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation
Saloni Surti Sep 20, 2013 7:47 AM
Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way
Saloni Surti Sep 19, 2013 8:58 AM
Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things
Saloni Surti Sep 19, 2013 8:25 AM
During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry
Saloni Surti Sep 18, 2013 8:10 AM
While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence
Saloni Surti Sep 17, 2013 8:01 AM
The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate
Saloni Surti Sep 17, 2013 7:49 AM
With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack
Saloni Surti Sep 16, 2013 8:33 AM
The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...
Saloni Surti Sep 13, 2013 8:33 AM
Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery
Saloni Surti Sep 13, 2013 7:44 AM
According to IAMAI - KPMG report, countries with FDI in inventory-based e-commerce businesses show tremendous growth - an area where India loses out
Saloni Surti Sep 12, 2013 7:49 AM
If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan
Saloni Surti Sep 11, 2013 8:43 AM
To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies
Saloni Surti Sep 11, 2013 7:43 AM
EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building
Saloni Surti Sep 10, 2013 8:08 AM
While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts
Saloni Surti Sep 10, 2013 7:43 AM
Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies
Saloni Surti Sep 9, 2013 7:49 AM
Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners
Saloni Surti Sep 9, 2013 7:48 AM
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
Saloni Surti Sep 9, 2013 7:47 AM
The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media
Saloni Surti Sep 6, 2013 7:58 AM
Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements
Saloni Surti Sep 6, 2013 7:49 AM
Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative
Saloni Surti Sep 5, 2013 8:34 AM
With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show
Saloni Surti Sep 5, 2013 7:47 AM
The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity
Saloni Surti Sep 5, 2013 7:42 AM
Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners
Saloni Surti Sep 5, 2013 7:40 AM
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
Saloni Surti Sep 4, 2013 7:46 AM
exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem
Saloni Surti Sep 4, 2013 7:41 AM
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
Saloni Surti Sep 3, 2013 8:39 AM
Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium
Saloni Surti Sep 3, 2013 8:30 AM
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
Saloni Surti Sep 3, 2013 7:56 AM
Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors
Saloni Surti Sep 3, 2013 7:53 AM
IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions
Saloni Surti Sep 3, 2013 7:47 AM
The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at
Saloni Surti Sep 2, 2013 8:07 AM
Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...
Saloni Surti Aug 30, 2013 8:19 AM
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
Saloni Surti Aug 30, 2013 8:01 AM
The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries
Saloni Surti Aug 29, 2013 8:10 AM
Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie
Saloni Surti Aug 29, 2013 8:04 AM
exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool
Saloni Surti Aug 28, 2013 8:03 AM
Reporter Saloni Surti laments that the so-called 'modern' woman is still shackled by conservative thoughts when it comes to the bahu of the household
Saloni Surti Aug 24, 2013 9:09 AM
The challenge right now is to revive the real economy & to boost production to a new level so as to strengthen the economy, says the National Spokesperson of AICC
Saloni Surti Aug 24, 2013 8:55 AM
exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions
Saloni Surti Aug 23, 2013 7:48 AM
With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers
Saloni Surti Aug 23, 2013 7:46 AM
With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success
Saloni Surti Aug 22, 2013 8:07 AM
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
Saloni Surti Aug 22, 2013 7:53 AM
With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time
Saloni Surti Aug 21, 2013 8:04 AM
Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship
Saloni Surti Aug 20, 2013 8:53 AM
Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling, among others
Saloni Surti Aug 20, 2013 8:20 AM
Kiran Murthi, CEO, GetitBazaar explains why the market place model has worked in the e-commerce sector and what are the traits that define it
Saloni Surti Aug 20, 2013 7:45 AM
In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG
Saloni Surti Aug 19, 2013 8:16 AM
This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station
Saloni Surti Aug 16, 2013 1:59 PM
Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool
Saloni Surti Aug 16, 2013 9:10 AM
Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare
Saloni Surti Aug 16, 2013 8:25 AM
The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky
Saloni Surti Aug 16, 2013 7:33 AM
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Saloni Surti Aug 14, 2013 10:00 AM
Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation
Saloni Surti Aug 14, 2013 8:30 AM
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Saloni Surti Aug 14, 2013 7:52 AM
Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013
Saloni Surti Aug 13, 2013 8:40 AM
Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition
Saloni Surti Aug 13, 2013 8:17 AM
exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country
Saloni Surti Aug 12, 2013 9:25 AM
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Saloni Surti Aug 9, 2013 9:32 AM
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Saloni Surti Aug 9, 2013 8:12 AM
Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League
Saloni Surti Aug 9, 2013 8:02 AM
CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks
Saloni Surti Aug 7, 2013 8:15 AM
Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live
Saloni Surti Aug 7, 2013 7:57 AM
Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience
Saloni Surti Aug 5, 2013 9:20 AM
As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013
Saloni Surti Aug 5, 2013 8:05 AM
Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook
Saloni Surti Aug 2, 2013 8:22 AM
For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
Saloni Surti Aug 1, 2013 8:12 AM
The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion
Saloni Surti Jul 31, 2013 8:41 AM
Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies
Saloni Surti Jul 31, 2013 8:08 AM
I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network
Saloni Surti Jul 31, 2013 7:26 AM
exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium
Saloni Surti Jul 30, 2013 7:58 AM
Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium
Saloni Surti Jul 29, 2013 8:09 AM
Trial by social media generates a collective voice that represents the citizens of the country, who now are usually angry at the authorities, says reporter Saloni Surti
Saloni Surti Jul 27, 2013 9:07 AM
While mobile has been called 'the' medium of the future, absence of measurement metrics has been holding marketers back from doing their bit
Saloni Surti Jul 26, 2013 8:07 AM
Nothing can change the content game completely till the Government loosens up on the regulations, says the CEO, My FM
Saloni Surti Jul 25, 2013 8:17 AM
The regional streaming will have zero advertising at the moment. It shall offer non-stop contemporary Tamil content
Saloni Surti Jul 25, 2013 8:08 AM
The contest will give youngsters an opportunity to work with industry masters and see the events and entertainment world through their lens
Saloni Surti Jul 25, 2013 8:05 AM
Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers
Saloni Surti Jul 23, 2013 8:55 AM
While Google Hangouts have not been seen dominating the social media space, a lot can be achieved when it is used with strategic planning and innovative ideas
Saloni Surti Jul 22, 2013 8:50 AM
As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well
Saloni Surti Jul 19, 2013 8:34 AM
Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner
Saloni Surti Jul 18, 2013 8:12 AM
We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare
Saloni Surti Jul 18, 2013 8:01 AM
The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts
Saloni Surti Jul 17, 2013 8:26 AM
With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One
Saloni Surti Jul 17, 2013 7:46 AM
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
Saloni Surti Jul 16, 2013 9:21 AM
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
Saloni Surti Jul 16, 2013 8:04 AM
Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM
Saloni Surti Jul 16, 2013 7:46 AM
Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner
Saloni Surti Jul 15, 2013 8:56 AM
While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy
Saloni Surti Jul 11, 2013 8:34 AM
The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention
Saloni Surti Jul 11, 2013 7:58 AM
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content
Saloni Surti Jul 10, 2013 7:46 AM
With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers
Saloni Surti Jul 9, 2013 9:08 AM
IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector
Saloni Surti Jul 9, 2013 8:51 AM
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
Saloni Surti Jul 4, 2013 8:10 AM
To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy
Saloni Surti Jul 3, 2013 9:30 AM
The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM
Saloni Surti Jul 3, 2013 8:04 AM
exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game
Saloni Surti Jul 2, 2013 7:34 AM
The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013
Saloni Surti Jun 28, 2013 1:59 PM
Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process
Saloni Surti Jun 28, 2013 8:22 AM
Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital
Saloni Surti Jun 28, 2013 8:18 AM
Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett
Saloni Surti Jun 28, 2013 8:15 AM
Today, digital is integrated in the mainstream strategy making process, shared the MD India of Sociomantic Labs, at the Grand Finale of IDMA 2013
Saloni Surti Jun 28, 2013 8:13 AM
With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective
Saloni Surti Jun 28, 2013 7:53 AM
The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company
Saloni Surti Jun 27, 2013 8:21 AM
The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional
Saloni Surti Jun 27, 2013 8:18 AM
The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013
Saloni Surti Jun 27, 2013 8:16 AM
Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013
Saloni Surti Jun 27, 2013 8:13 AM
In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013
Saloni Surti Jun 26, 2013 8:33 AM
The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry
Saloni Surti Jun 26, 2013 7:48 AM
While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia
Saloni Surti Jun 26, 2013 7:45 AM
ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award
Saloni Surti Jun 26, 2013 7:35 AM
With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand Central, Mumbai
Saloni Surti Jun 25, 2013 7:50 AM
exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them
Saloni Surti Jun 25, 2013 7:44 AM
After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow
Saloni Surti Jun 24, 2013 8:09 AM
The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates
Saloni Surti Jun 21, 2013 8:49 AM
Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music
Saloni Surti Jun 17, 2013 10:15 AM
For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium
Saloni Surti Jun 17, 2013 9:38 AM
With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists
Saloni Surti Jun 14, 2013 9:11 AM
The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value
Saloni Surti Jun 13, 2013 10:39 AM
Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow
Saloni Surti Jun 12, 2013 7:12 PM
While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus
Saloni Surti Jun 12, 2013 7:11 PM
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
Saloni Surti Jun 11, 2013 8:57 PM
Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience
Saloni Surti Jun 11, 2013 7:25 PM
Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries
Saloni Surti Jun 11, 2013 3:20 AM
A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti
Saloni Surti Jun 8, 2013 7:57 PM
License woes, inadequate FDI relief, lack of Govt. support and the numerous taxes are bottleneck to smooth radio Phase III expansion
Saloni Surti Jun 6, 2013 7:58 PM
The jury meet will take place in Delhi today under the guidance of an advisory board. It will be Chaired by Mahendra Swarup and Co-Chaired by Vikram Sakhuja
Saloni Surti Jun 6, 2013 7:42 PM
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Saloni Surti Jun 5, 2013 8:33 PM
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
Saloni Surti Jun 5, 2013 8:28 PM
Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views
Saloni Surti Jun 4, 2013 8:53 AM
Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model
Saloni Surti Jun 3, 2013 4:47 PM
In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way
Saloni Surti May 30, 2013 7:51 PM
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
Saloni Surti May 30, 2013 7:50 PM
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
Saloni Surti May 29, 2013 1:51 AM
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Saloni Surti May 28, 2013 8:38 PM
