Saloni Surti
saloni.surti@exchange4media.com
@Saloni Surti
Authors
"We look at digital as a self-sustainable ecosystem for our critical stakeholders"
The increasing adoption of the digital medium, both by customers & sellers, makes the medium very important for financial services companies, says ING Life Insurance's Mohit Goel
"The most advantageous aspect of radio ads is its widespread reach & accessibility"
Another striking advantage that a radio platform offers is the ability to communicate a higher volume of information in a cost-effective manner, says Manju Yagnik, Vice Chairperson, Nahar Group
Radio Recap: A creative lens of shows that have created smiles
Creative minds of the ad fraternity walk down memory lane and share their favourite radio shows and moments that never fail to bring a smile on their faces
Brands find a strong ally in user-generated content to create engagement
User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership
Can Katrina Kaif help Line win the mobile messenger battle?
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
Video: Mobile mktg helps us gain leads from consumers - Sanjeeb Chaudhuri
The Global CMO and Regional Head, South Asia, Standard Chartered Bank talks about mobile marketing in the BFSI sector and the bank's flagship mobile platform
Can Katrina Kaif help Line win the mobile messenger battle?
With WhatsApp, WeChat & BBM, the messenger market in India is cut-throat. Japan-based Line has roped in Katrina Kaif to break the clutter & boost downloads during the festive season
Grow with the growing mobile advtg economy. Here's how...
According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend
Big Data has become a terminology that baffles the masters themselves: Tyler Bryson
Brands have made Big Data a complex issue by attaching scientific & mathematical hassles to it, says the General Manager - Marketing and Operations of Microsoft SMSG India
Quick 5 with Archana Vohra on Times Internet's loyalty programme
The VP & Business Head of Times Internet talks about Times Points and how it is centered on a non-transactional relationship
Put the millennials in power: Ashley Benigno
Citing the example of Nokia Asha series, the Director, Creative Expression, Global Brand Strategy & Marketing Creation, Nokia - Finland shares how the brand successfully markets to the youth
Lessons BlackBerry can learn from Nokia and Motorola
As BlackBerry fights to re-establish itself in the mobile economy, exchange4media takes a look at the mistakes that led to the collapse of its counterparts
Is BlackBerry fighting a lost battle?
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
Is BlackBerry fighting a lost battle?
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
Is the industry ready for radio Phase III auctions in Oct?
While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on
"Marketers need to invest higher percentage of media spends in radio"
With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM
Ajay Malhotra puts in his papers as Google Strategic Partner Development Manager
Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation
Are smaller brands missing the mobile bus?
Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way
"Marketers are realising they can't lump digital & mobile into one category"
Vinodh Bhat, Co-Founder & CEO, Saavn speaks about investing in user experience, bringing digital and mobile music to the media mix, and creating curated experience, among others things
The key to success in TV post digitisation will be specialisation: Sunil Lulla
During a Webinar organised by exchange4media Jobs and Careers on Sep 17, the MD & CEO of Times Television Network advised youth on how they can succeed in the broadcast industry
Radio players look to women-centric content to tackle skewed listener ratio
While radio content remains more skewed towards male & youth TG, radio players can't ignore the fact that women listeners comprise 59% of the radio universe, and hence
Interact with Sunil Lulla @Webinar on career in television at 3PM today
The MD & CEO of Times Television Network is the guest speaker at a career-focussed Webinar presented by exchange4media Jobs and Careers. Login at Google Hangout to participate
The mobile war begins as manufacturers resort to competitive advtg
With Google taking a dig at Apple with its new Android KitKat TVC & Nokia calling the funky colours in the new iPhone series an imitation of its own style, we await to see how Apple will counter attack
GST & tax measures play a crucial role in e-commerce: Sundeep Malhotra
The Founder & CEO of Homeshop18 shares his views on FDI in e-commerce, Govt's role in boosting the industry, and plans for the brand, among other things...
Times Internet launches Expresso to add value to digital marketing
Expresso is a comprehensive suite of ad technology that aims at increasing intelligence, automation and transparency for online ad targeting and delivery
Indian e-commerce struggles against intl counterparts that allow FDI
According to IAMAI - KPMG report, countries with FDI in inventory-based e-commerce businesses show tremendous growth - an area where India loses out
Finding something new for the TG is a challenge: JK Ansell Mktg Head
If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan
Radio players firm their foothold in social media to remain relevant
To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies
"An event is an art that has just the correct blend of ent, mktg & advtg"
EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building
New Yahoo logo fails to impress design experts
While the new logo manages to depict change, it does not translate into newness or fresh content and feels like a lost opportunity, say experts
Use activation as a tool to identify the core of communication, say experts
Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies
EEMAX 2013: Encompass leads with 6 metals, Candid Mktg bags 5 metals
Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners
Radio players celebrate Ganeshotsav with recurring properties
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
YouTube rides on video content demand; launches comedy week
The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media
Brands create connect through teacher-student ties this Teachers' Day
Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements
Google carries forward sweet treat legacy with Android KitKat
Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative
MSM extends brand KBC on mobile for greater traction
With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show
Marketing is in one of its most exciting phases: Anuradha Aggarwal
The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity
EEMAGINE 2013 gets underway in Jaipur from today
Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners
The new face of mobile marketing on chat messengers
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
Microsoft-Nokia deal - the India perspective
exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem
Mobile needs domestic solutions: Yateesh Srivastava
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
Lack of powerful content & spectrum issues bottleneck to mobile internet growth
Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium
In SEC A & AB, the reach is 32% through radio: Samujjwal Ghosh
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
Looking for success in mobile TV? Go the app way
Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors
Marketing gurus to converge for IAA Global Marketing Summit
IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions
Mobile ensures voluntary engagement: Chandramouli Venkatesan
The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at
Networking model way forward for radio players post Phase III
Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...
Increasing no. of pure mobile users in India is a major strength: Hemant Bakshi
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
Digital mktg has given birth to a smarter consumer: Sandipan Ghosh
The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries
Radio remains optimistic in face of tough economic scenario
Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie
What Google Hindi Handwriting means for brands?
exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool
Reporter's Diary: The picture perfect bahu!
Reporter Saloni Surti laments that the so-called 'modern' woman is still shackled by conservative thoughts when it comes to the bahu of the household
Declining GDP is a price of globalisation: Sanjay Jha
The challenge right now is to revive the real economy & to boost production to a new level so as to strengthen the economy, says the National Spokesperson of AICC
Have Vodafone & ICICI Bank found a win-win proposition in M-Pesa?
exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions
India internet users set to hit 151 mn by next year
With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers
How Facebook got its mobile strategy right?
With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success
Reliance uses radio to take a dig at competitor telecom players
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
What MVAS growth holds in store for marketers?
With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time
McDowell's gets quirky with Boss Patrol
Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship
Industry experts to share success mantras at EEMAGINE 2013
Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling, among others
"No stock, low capital, low expenditure make market place model profitable"
Kiran Murthi, CEO, GetitBazaar explains why the market place model has worked in the e-commerce sector and what are the traits that define it
Players bullish on mobile as the new screen for sports events
In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG
AIR's FM service FM Gold launches in Ludhiana today
This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station
Break free from the clutter with radio road blocks
Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool
Video: The next generation will barely use computers or laptops
Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare
"We foresee a mktg mix shuffle, whereby radio will garner a larger pie"
The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky
Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Radio players don the patriotic mantle this Independence Day
Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation
Godrej Interio allots 20% of mktg spends to digital: Bedraj Tripathy
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Online travel sector sees growth despite sluggish economy
Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013
Events & experiential industry gears up for EEMAGINE 2013
Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition
Digital owner buying print: Reality or dream for India?
exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country
Mobile technology redefines retail dynamics
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Mobile technology redefines retail dynamics
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Avoid tactical errors in digital marketing: Simon Clift
Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League
Click Through Rate is passé
CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks
"Social media can be a perfect extension of RJs & radio stations"
Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live
Social connect drives dairy advertising
Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience
Jobs & matrimony see significant growth; e-tail follows suit: IAMAI
As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013
"Marketers need to build synergy between offline & online campaigns"
Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook
Musically inclined & aware South India a gold mine for marketers
For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
Mobile marketing is about engagement, not advertising: Girish Nair
The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion
Gamification: Play it right
Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies
"Creativity, variety & choice of content are key for digital radio"
I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network
Making augmented reality work for marketers
exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium
Obscurity in online video measurement holding back new marketers
Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium
Reporter’s Diary: Trial by social media!
Trial by social media generates a collective voice that represents the citizens of the country, who now are usually angry at the authorities, says reporter Saloni Surti
Lack of standard measurement affecting mobile industry
While mobile has been called 'the' medium of the future, absence of measurement metrics has been holding marketers back from doing their bit
Radio is the most regulated media sector: Harrish Bhatia
Nothing can change the content game completely till the Government loosens up on the regulations, says the CEO, My FM
Planetradiocity enters online regional space with Radio City Tamil
The regional streaming will have zero advertising at the moment. It shall offer non-stop contemporary Tamil content
EEMA organises student contest to encourage young talent
The contest will give youngsters an opportunity to work with industry masters and see the events and entertainment world through their lens
Why 'investors' invest money on radio?
Interactive nature of the medium, brand recall & ability for market-centric campaigns give radio a thumbs-up from BFSI marketers
Google Hangouts can give marketers an additional foothold in digital
While Google Hangouts have not been seen dominating the social media space, a lot can be achieved when it is used with strategic planning and innovative ideas
The heat is on as deadline for EEMA 2013 approaches
As the July 20 deadline fast approaches, registrations and entries for EEMAX 2013 have gathered momentum. The early bird advantage for EEMAGINE ends on July 20 as well
Is it time to write an epitaph for SMS marketing?
Not yet, feel industry experts, who say that the cleansing procedure by TRAI has helped marketers use SMS to target a niche audience in a more efficient manner
"Mobility has rendered digital the most ubiquitous of all media"
We are seeing simultaneous consumption of media (TV+Digital or Press+Digital). In time, there will be campaigns created only for digital, says Yateesh Srivastava, COO, Aegon Religare
Hit Anti Roach Gel extends the humour proposition to radio
The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts
"Radio will benefit from revenues flowing in from TV and print"
With the upcoming inventory cap on television & real estate clients reducing their print spends, radio is the direct beneficiary, says Vineet Singh Hukmani, MD & CEO, Radio One
Can television's loss be digital's gain?
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
Can television's loss be digital's gain?
With advertisers pulling out of channels opting for monthly rating, is an opportunity up for grabs for digital? We ask experts...
There is an overall upbeat mood in radio right now: Nisha Narayanan
Upcoming markets, the festive season, elections & Phase III are enough reasons to be buoyant on the growth prospects, says the COO of Red FM
Want to retain your consumers? Play games with them
Gamification is gaining momentum among marketers as means to strengthen consumer loyalty in a cost effective manner
Marketers, do not commit these mobile blunders!
While marketers are beginning to understand the use of mobile, a few fatal errors continue to occur. We bring to you six gaffes that can kill your mobile strategy
Events & entertainment industry all geared up for EEMAGINE 2013
The sixth annual convention of EEMA will be held in Jaipur from September 5 to 7. The EEMAX Awards will also be given away during the convention
Retro music, a potential content genre for smaller radio stations
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content
Want to run a successful political campaign? Turn to mobile marketing
With factors such as increasing users, cost effectiveness and trust factor through voice services, mobile has emerged as a strong medium for political marketers
Even 51% FDI in e-tailing is good to start with: Experts
IAMAI's proposal to introduce FDI in B2C e-tailing sites will inject fresh funds in the sector
Can independent music genre become big business for radio?
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
Is social marketing enough to crack the digital space?
To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy
Going retro in Mumbai gels well strategically: Ashwin Padmanabhan
The decision to go retro works extremely well for the station’s brand positioning, which is more on the lines of a mature station, says the Business Head of Big FM
Radio's hit and miss: The content strategy hitch
exchange4media takes a look at how radio players have been innovating to stay relevant in the private FM game
Video: Digital doesn’t have to be a subordinate medium: Vinod Thadani
The COO of Madhouse explains how clients should create briefs for campaigns and not for any particular medium, at the grand finale of IDMA 2013
Majority of towns will be able to get competitive bids: Uday Varma
Talking about radio Phase III, the Secretary of Ministry of Information and Broadcasting throws light on the issue of base price and the e-auction process
Video: There is no overlap between various media - Sudhir Nair
Digital is not eating into the pie of other media as it does not have as much penetration as traditional platforms, says the Sr VP of Grey Digital
Video: All media will be digital - KV Sridhar
Soon all media will emerge into one – be it television, print or radio. There will only be digital, says the CCO, India Sub-continent of Leo Burnett
Video: Digital is now a way of life - Mahesh Narayanan
Today, digital is integrated in the mainstream strategy making process, shared the MD India of Sociomantic Labs, at the Grand Finale of IDMA 2013
Video: Video revolution will change the digital space: Roopak Saluja
With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective
Just Dial has been an exciting journey: IDMA Person of the Year VSS Mani
The Founder & CEO of Just Dial expresses joy at winning the coveted IDMA title and shares his vision for the future of his company
Video: In future, everything will be digital - Ashish Bhasin
The Chairman India & CEO South East Asia, Aegis Group believes all platforms will soon be integrated & there shall be little difference between digital & traditional
Video: Digital is at the centre of marketing at Red Bull - Bhaskar Sharma
The GM of Red Bull India spoke about the brand’s strong digital bet and the need to celebrate work in the digital space at the Grand Finale of IDMA 2013
Video: Tilt towards digital more pronounced - Neeraj Roy
Instead of worrying about a digital overlap, all platforms should start creating a strong digital strategy, says the MD & CEO of Hungama Digital, against the backdrop of IDMA 2013
Video: Abhijit Saxena on Mobilox bagging Best Digital Start-up of the Year
In the fast-paced digital industry, winning an award is indeed an honour, says the Founder & CEO of Mobilox Innovations. The agency won 4 Golds and 1 Silver @IDMA 2013
IDMA 2013: VSS Mani honoured with IDMA Person of the Year award
The Founder & CEO of Just Dial was conferred with IDMA Person of the Year title for his ground-breaking work via Just Dial that changed the face of the Indian digital industry
Yahoo India & S-E Asia Mktg Head Nitin Mathur relocates to Singapore
While Mathur will be operating out of Yahoo’s Singapore office, there shall be no change in his duties as Senior Dir & Head of Mktg – India & South East Asia
ibs, MTV & Mobilox shine @IDMA 2013; VSS Mani is Person of the Year
ibs awarded Agency of the Year, Mobilox Innovations is Best Digital Start-up, MTV is Best Client; VSS Mani conferred with IDMA Digital Person of the Year award
IDMA 2013 Grand Finale to take place tonight
With more categories & exclusive trophies, IDMA 2013 is all set to dazzle the industry. The star-studded Awards ceremony will take place at ITC Grand Central, Mumbai
What made 'Dumb ways to die' & other Radio Lions winners click?
exchange4media takes a look at few top winning campaigns of Radio Lions @Cannes 2013 to find out why the advertising fraternity was hooked on to them
Stage set for Indian Digital Media Awards 2013
After an exhaustive screening process, our esteemed jury shortlisted 219 entries. Now, the best of the digital domain will be recognised in a star-studded awards night to take place tomorrow
ESPNcricinfo & Hyundai go digital to leverage ICC Champions Trophy
The CricJockey contest acted as an extension to Hyundai’s digital strategy & also connected with cricket fans who visit ESPNcricinfo for the latest match updates
Retro in radio prime time: A risky move or a smart strategy?
Big FM changes gears with 'Suhana Safar', which plays melodies from 1935-1985, at a time band where competing FM players air contemporary music
Getting the mobile strategy right in the digital ecosystem
For optimum leverage, experts suggest that mobile marketers need to understand whether to use mobile as part of the digital mix or as an independent medium
"IDMA is increasingly gaining recognition from the mktg fraternity"
With Maxus Global, Interactive Avenues & Grey Digital leading the nominations, the agency heads speak about the Awards & being featured among the shortlists
Online video ads gaining popularity amongst advertisers
The online video advtg industry is undervalued in terms of its ad rates, digital experts say, adding that 30-40% hike in ad rates will give the industry its true value
Small screen & big screen properties exploited digital the best: IDMA 2013
Movies and TV leveraging digital effectively emerged as one of the biggest trends of 2012, share IDMA jury members Radhika Shapoorjee and Rajdeep Endow
Paid & owned digital media more sustainable than social
While social media creates engagement and recall, paid and owned digital media help in creating a web of communication that taps all touch-points, say digital gurus
"Betting on cricket is not the problem, the problem is fixing"
To change the illegal nature of gambling and maintain the brand image, audiences should know how a legal betting system would look, says OMLogic’s Kapil Gupta
After TV, is it time for an ad cap for radio?
Radio players argue that advtg being the only source of revenue, an ad cap is not a viable option. However, the industry needs a change to provide better consumer experience
Maxus leads IDMA 2013 shortlists with 20 nominations
Following Maxus are Interactive Avenues, Grey Digital and ibs with 12 nominations each. Contract is third with 10 shortlisted entries
Reporter's Diary: Dark side of glamour or dark side of you?
A human heart is fragile. No matter how much we deny it, we all have a dark side which is selfish, which wants an escape, observes reporter Saloni Surti
Taxation issues may cripple radio expansion
License woes, inadequate FDI relief, lack of Govt. support and the numerous taxes are bottleneck to smooth radio Phase III expansion
Stage set for IDMA 2013 jury meet
The jury meet will take place in Delhi today under the guidance of an advisory board. It will be Chaired by Mahendra Swarup and Co-Chaired by Vikram Sakhuja
Increase in ad rates: What's in store for radio?
With all major radio players increasing ad rates in the last few months, exchange4media takes a look at how this move will work out for the industry
Movie marketing made easy…here is how to get it right
While producers have managed to use mobile for tactical purposes, they fail to create strategic use of the device by missing out on long-term engagement, say experts
E-tailing sites lead digital growth; e-service plays second fiddle
Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views
Deal or no deal?
Indian deal curator websites have managed to create a niche; however, they cannot survive in the absence of an additional deal aggregation or marketplace model
Yahoo - Tumblr: Digital fit or mismatch?
In light of 2013 digital trends, the Yahoo – Tumblr deal appears a win-win. But at the same time, it does not manage to reposition either website in a ground-breaking way
Is digital music streaming a threat to FM radio?
While digital music streaming has some clear opportunities over FM radio, it will never take over it, as radio serves music to a vast fragmented population
Radio players ready to experiment, but will advertisers support it?
While there have been pockets of differentiation, a completely niche radio channel is not possible as b’casters need to even out the investment made in high license fees, say experts
Viewer engagement sees 10-fold jump with missed calls
Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles