Sahas Malhotra roped in as CEO of JioSaavn
Prior to this, Malhotra was with Amazon Music as Director
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JioSaavn appoints Creativeland Asia to handle its marketing communications
The agency has kicked #findyourdhun campaign with four short films
Virginia Sharma quits JioSaavn as VP - Brand Solutions
Sharma was spearheading JioSaavn’s global digital ad monetisation efforts across platforms
Both subscription & advertising are core focus areas for our business: Mihir Shah
JioSaavn Vice President of Consumer Revenue Mihir Shah spoke about the platform's monetisation strategy and how it is building both the advertising as well as the subscription revenue streams
JioSaavn releases its new video product JioSaavnTV
Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage
Marketers flock to audio OTT as commute resumes post lockdown
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
JioSaavn launches new playbook for advertisers looking to spread festive cheer
The playbook analyses streaming trends from 2019 festivities and 2020 year to date to predict consumer behaviour in the festive season
JioSaavn joins Nestle KitKat to give 'musical breaks' to young Indians
The partnership and activation were kicked off mid-September and includes KitKat advertising on JioSaavn
e4m Webinar: 'Audio reach has gone up from 38% in H1 2019 to 49% in H1 2020'
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
e4m webinar: Exploring audio advertising & marketing
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
Triller and JioSaavn enter global partnership
JioSaavn mobile apps to include artist and user video vontent via Triller
JioSaavn launches ‘We Are India’, a brand campaign celebrating regional music
The initiative will also feature a mini-documentary series on YouTube featuring artists who have made their mark in Indian regional language music
JioSaavn for Brands launches digital audio playbook for marketers
The Playbook offers recommendations for advertisers to fine tune their marketing message to make meaningful connections with listeners during this period
e4m MarTech League: 'Brands need to anticipate what customers could ask for'
Industry experts share how brands need to keep the customer at the centre 24X7
e4m MarTech Fridays: Experts to talk about communicating with today’s 'always-on' consumer
In today's virtual session, industry leaders will spell out strategies to improve customer engagement
JioSaavn integrates with Voxnest’s podcasting platform Spreaker
Partnership enables JioSaavn to access global podcast content
JioSaavn for Brands launches starter pack for marketers, offers Rs 70,000 audio ad credits
The audio ad credits are being offered to new advertisers in June as part of a 7-day campaign
JioSaavn & Amazon Prime Video launch audio campaign for ‘Four More Shots Please!’ Season 2
The specially curated playlists garnered over 5.5 million streams in the first 15 days
Acast partners with JioSaavn to expand its podcast network to South Asia
The partnership expands JioSaavn’s content offering, providing access to Acast’s infrastructure and the latest advances in podcast technology
JioSaavn ropes in Virginia Sharma as Vice President, Brand Solutions
Based out of Gurgaon, Sharma will lead the company’s global digital ad monetization efforts across platforms
JioSaavn launches JioSaavn YourCast service
Approved podcasters can now directly list audio shows to the JioSaavn platform, gaining access to more than 100 million engaged users
IndiaFirst Life launches awareness campaign with WATConsult
#YeTohCertainHai campaign has gone live pan India across hoardings, OOH, Digital and Radio